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Insurance Speak is brought to you by This weekly show hosted by in-the-know insurance journalists delivers insight and analysis from top industry experts and P&C professionals.

Jun 3, 2020

In the first installment of a 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines the first of 10 essential factors to successful brand-building, drawn from his published work, The Powers, 10 Factors for Building an Exponentially More Powerful Brand, co-authored by Tony Wessling. In part one, Aartrijk discusses Power 10: “Preparing for the long-haul.”