Insurance Speak Brought to you NU PropertyCasualty360 is a weekly show delivering insight and analysis from top industry experts and P&C pros. Hosted by Danielle Ling, NU PC360 associate editor and Claims magazine editor-in-chief, Patricia Harman.
In the third installment of this 4-part series, communications
strategist and branding expert Peter Van Aartrijk outlines numbers
two, three and four "Powers" of branding. With 10 in total, the
"Powers" are essential factors to successful brand-building, drawn
from Aartrijk's published work, The Powers, 10
Factors...
Insurance Speak, brought to you NU PropertyCasualty360, is a weekly show delivering insight and analysis from top industry experts and P/C pros. Hosted by Patti Harman, Editor-in-Chief, PC360 Group.