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Insurance Speak Brought to you NU PropertyCasualty360 is a weekly show delivering insight and analysis from top industry experts and P&C pros. Hosted by Danielle Ling, NU PC360 associate editor and Claims magazine editor-in-chief, Patricia Harman.

Aug 19, 2020

In the third installment of this 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines numbers two, three and four "Powers" of branding. With 10 in total, the "Powers" are essential factors to successful brand-building, drawn from Aartrijk's published work, The Powers, 10 Factors...