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Insurance Speak is brought to you by This weekly show hosted by in-the-know insurance journalists delivers insight and analysis from top industry experts and P&C professionals.

Aug 19, 2020

In the third installment of this 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines numbers two, three and four "Powers" of branding. With 10 in total, the "Powers" are essential factors to successful brand-building, drawn from Aartrijk's published work, The Powers, 10 Factors...