Insurance Speak is brought to you byPropertyCasualty360.com. This weekly show hosted by in-the-know insurance journalists delivers insight and analysis from top industry experts and P&C professionals.
In the third installment of this 4-part series, communications
strategist and branding expert Peter Van Aartrijk outlines numbers
two, three and four "Powers" of branding. With 10 in total, the
"Powers" are essential factors to successful brand-building, drawn
from Aartrijk's published work, The Powers, 10
Factors...
Insurance Speak is brought to you by PropertyCasualty360.com. This weekly show hosted by in-the-know insurance journalists delivers insight and analysis from top industry experts and P&C professionals.